About Me
As a marketing strategist, communication is at the core of everything I do and create. Storytelling goes beyond aesthetics—it requires a strategic approach and data-driven insights to shape the vision. A successful strategy involves developing a comprehensive plan that defines the target audience, value proposition, goals, objectives, marketing channels, and execution, along with performance reporting. I excel at seeing the big picture, understanding how brands, products, and campaigns are perceived from various perspectives, and using KPI monitoring to gain a competitive advantage and boost ROI.
With over 15 years of in-house and agency experience in print and digital advertising and marketing, I am a cross-functional team player and a valuable asset to any team. My passion lies in problem solving and finding innovative ways to promote content through visual communication, driving me to create thoughtful and impactful messages that engage the audience.
Experience
Marketing Strategist
Datamars (North American Region)
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Focus on brand management, ensuring consistency across all marketing materials and collateral design.
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Craft compelling content tailored to the North American agriculture audience.
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Create press releases, website content, product messaging, and gather customer testimonials.
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Develop brand and product strategies that align with business goals, monitor performance, and make data-driven optimizations, documenting insights for future strategies.
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Conduct market research and competitor analysis to better understand target audiences.
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Streamline internal and external communication processes to improve operations and ensure task tracking.
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Plan media schedules for advertisements, radio spots, podcasts, and social media content.
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Lead photo and video direction to capture and convey the brand voice.
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Work with print vendors to obtain quotes, ensuring timely project delivery within budget.
Aug 2022 - Present
Jan 2010 - Present
Strategic Design Director
Abstracts Design Studio
Clients: Jennie Edmundson Hospital Foundation; Valmont Industries, Inc.
321 the Agency; GLS Research; Churchill Mortgage (Social Media Specialist-Driving content for two area mortgage agents); Cheyenne County Young Professionals; Office Max; Centerpoint Chicago; Geneva Arts Council & Fillmore County Cinema Association; Weddings; Digital Studio, Inc.; BringIt.com; RPM Visual Media, Inc.; BH Media
Jan 2021- Oct 2021
Designer | Production (FT)
321 the Agency (Contract to FT)
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Led major projects for two prominent healthcare providers in Florida
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Provided brand and art direction to the production team
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Concepted and developed collateral materials for these projects
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Spearheaded the reorganization of the design server, leading to more efficient team coordination and file organization.
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Trained design team on proper production file management and packaging techniques for file efficiencies.
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Initiated a comprehensive review process in production to identify and correct discrepancies/annotations before releasing to client
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Production Designer (Contract)
Sept 2020 - Dec 2020
Feb 2015 - July 2020
Graphic Designer II
Boyd Gaming
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Concepted and managed multifaceted projects promoting diverse events, table games, slots, VIP parties and corporate collateral
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Designed restaurant digital menus and collaborated with animation team
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Collaborated with senior management in a high-volume, cross-functional environment
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Created campaign marketing materials - social, web, advertising, eBlasts and print collateral for Ameristar Kansas City and other Boyd owned properties
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Wrote engaging content that resonated with the audience
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Worked with print vendors to ensure quality within budget
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Marketing Apprentice
March 2017 - Oct 2017
Position was in addition to FT role as a Graphic Designer II and for exploration of marketing strategies.
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Collaborated with Social Media Director to develop engaging social media campaigns
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Built strategy surrounding a full rebranding of Belterra Park with the VP of Marketing to resonated with it's changing audience
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Further developed internal communication processes between the marketing team and the creative studio
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Gained insights in to strategy marketing and data-driven insights that support the business goals and objectives through monitoring KPIs and increase ROIs
Education
Sept 2020 - March 2022
Master of Science in Strategic Marketing
Bellevue University; Omaha, NE
Sept 2007 - Dec 2009
Bachelor of Fine Arts in Visual Communications
Illinois Institute of Art - Chicago; Chicago, IL
Sept 2003 - May 2007
Bachelor of Arts in Multimedia
Briar Cliff University; Sioux City, IA
Certifications
Inbound Marketing; Google Analytics; Email Marketing; SEO; Social Media;
Digital Advertising
Honors
Published Work
Grocery Curbside Pickup: Investigating Usage and Satisfaction
(Western Academy of Management; April 2022)
Expertise &
Proficiencies
Expertise Skills
Market Strategy; Brand Strategy; Advertising; Art Direction; Branding and Positioning; Content Strategy; Content Development; Market Research; Photography and Video Direction; Project Management; Media Scheduling; Pre-press and Production; Digital Media Marketing, Web Design; Typography
Software Proficiencies
Adobe Creative Suite; Mac and Windows platforms; Social Media; Microsoft Office Suite; various digital asset management systems and project management systems
Familiar With
Figma; Google Analytics; Salesforce; SEO; Wordpress; Wix; SquareSpace; B2B; B2C; After Effects
Community
Involvement
Volunteer
Category Judge for Ag Communicators Network's Ag Media Summit (2023; 2024)
Fillmore County Cinema Association (21 years)
Calico Racing (4 Years)
Habitat for Humanity - Vegas
Foodbank for the Heartland
Salvation Army of Omaha